Job title: Media Manager
Job type: Permanent
Emp type: Full-time
  • Advertising and PR
Job published: 14-12-2018
Job ID: 32126

Job Description


 Preparation Phase:


  1. Working with client and the account team to understand a client’s business objectives and advertising strategy.


  1. Liaising with the creative agency team, clients and consumers to develop  digital and traditional strategies and campaigns.


  1. Marking decisions on the best form of traditional or digital execution for specific clients and campaigns.


  1. Applying detailed knowledge of media owners in a range of geographical locations.


  1. Thinking creatively about ways to represent particular brands to the consumer market.


  1. Undertaking research using specialized industry resources.


  1. Researching and analysing data to translate ideas into a quantifiable objectives.


  1. Identifying target audiences and analysing their characteristics, behaviour and media habits.


  1. Presenting proposals with media and cost schedules to clients



Implementation Phase:


  1. Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.


  1. Working with colleagues, other departments and media buyers either in house or in a specialist agency.


  1. Making and maintaining good contacts with media owners, across all traditional media as well as new media.


  1. Managing client relationships to foster respect and trust in your judgement.


  1. Proofreading advert text and content prior to release.


  1. Maintaining detailed records of media transactions and client campaigns from the development stage to evaluation of the campaigns once the campaign ends.


  1. Developing evaluation techniques for brand/ product campaigns.




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