- Evaluate and implement improvements on digital strategy.
- Research the latest digital tools and interactive trends.
- Optimize SEO.
- Create integrated and cost effective digital strategies.
- Drive value for the organization.
- Analyze and report on digital campaigns.
- Analyze customer and user data.
- Engage with clients, sales teams, and management.
- Map out how digital assets will be optimized for business results.
- Define and action digital events
- Over 5 years’ experience in related field and at least 2 years as a lead strategist
- Degree in Advertising, Marketing, Communication Science or equivalent.
- Excellent written and verbal communication skills.
- Firm grasp of emerging digital tools.
- Thorough understanding of digital touch points.
- Excellent interpersonal skills.
- Insightful and perceptive.
- Business knowledge.
- Deadline driven.
- Understanding of web analytics.
- Possess broad knowledge of best digital practices